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Director of Marketing

Location: Plano, TX, United States
Job # 11618142
Date Posted: 11-20-2018
NetFortris is a leader in secure cloud communications to enterprises. Our private, 10G MPLS network and integrated UCaaS applications deliver unified voice, data, and collaboration cost effectively, reliably, and efficiently so businesses can focus on their customers, not their network. NetFortris provides business communications for growing companies. More than 20,000 businesses in 99 countries rely on NetFortris to help them sell, service, and collaborate. Our customers select from our portfolio of technology applications including network connectivity, hosted security, and our property hosted voice platform (Ucaas)
The Marketing Director will be responsible for developing, leading and executing our marketing and communication strategy along with a staff of four professionals. This role will be instrumental in shaping the image of NetFortris as a leader in business communication solutions as well as leading the awareness of the NetFortris brand and converting prospects into leads both in the direct market and through our channel program. This position will also oversee communications including advertising, PR, webinars, content, social media and events.
  • Brand positioning: Work with the internal team and agency to further develop NetFortris’ positioning and messaging within our target markets and through the channel program.
  • Salesforce enablement: Lead the efforts to develop sales tools to ensure sales effectiveness, marketing materials to support the sales organization and to communicate new capabilities to customers.
  • Events and conferences: Oversee the company's presence at relevant industry events including speaking and exhibiting opportunities, as well as identify new events for NetFortris to attend as our we grow into new markets.
  • Strategic initiatives: Collaborate leadership on marketing plans and develop strategic initiatives to achieve monthly, quarterly, and annual marketing goals. Drive awareness by identifying new tactics and outlets to acquire leads.
  • Digital Assets and Website(s): Oversee digital marketing strategy and assets including our websites with internal and external parties to further the NetFortris brand, increase online conversion, and build a greater digital presence across the web.
  • 5+ years in developing and executing superior marketing communication strategies for high-growth companies or startup environments
  • Must have experience marketing product within a B2B environment
  • Experience in the technology industry strongly preferred; experience with telecom a strong bonus
  • High-level strategic thinker who is not afraid to roll up their sleeves and put their ideas into action
  • Prior success developing and executing communication plans across multiple audiences, including press, clients and prospects
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Local candidates only. No sponsorship's or agency referrals. Please do not send unsolicited resumes. Please note, any unsolicited resumes/candidate profiles submitted through our web site or to personal e-mail accounts of employees of Netfortris are considered property of Netfortris and are not subject to payment of agency fees.
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